'The Global Equality Caucus is an international network of parliamentarians and elected representatives aiming to tackle discrimination against LGBT+ people. The Caucus links elected officials across the world regardless of sexual orientation, gender identity or sex characteristics, and works in partnership with international institutions, non-governmental organisations and businesses to effect real change in people’s lives.' (2021, GEC website)
For this project, the Global Equality Caucus team asked me to create an animation for their new campaign to ban conversion therapy. The style they requested was a hand-drawn, rotoscope-like design, merging the real and drawn world together. I was tasked with the creation of a 60 second campaign video as well as both a 6 second and 15 second advertisement animation to be shown as an advert on YouTube. Working with both the team at GEC and GOOGLE, we created a story in each of the animations that will work to raise awareness and educate people on the abhorrent and still prevalent nature of conversion therapy.
This campaign is still well underway, and if you want to learn any more about it, or about any of the other campaigns the GEC have and are working on, check out their website for more details, https://equalitycaucus.org .