THE CRESCENT GALLERY APP

For this project I found qualitative research methods to be the most useful, consisting of a competitive audit and moderated user interviews to help identify key user pain points around the museum visiting, scheduling, and booking process. These research methods, very importantly, helped inform my persona hypothesis construction. To begin I started by asking myself some initial key questions.

During my user research, I found the data collected from user interviews to be the most important information gathered to help work out what primary pain points my app would need to address. I used an affinity diagram to separate quotes into groups of specific pain points. Recognising these allowed me to focus on shaping user goals, furthering my product's business goals.

 The quotes below reflect common concerns from visitors, emphasising the importance of providing flexible visit options, accessible and affordable experiences, and a desire for more transparency and details in the online booking experience, helping users make informed decisions before they commit to a visit.

I constructed a user flow of what a basic start to finish journey looks like while finding and scheduling an event. This helps in understanding ways users can interact with the product, as well as allowing me to see navigation through user goals.

After creating a prototype from low-fidelity wireframe, I conducted 5 unmoderated usability studies where 5 participants (2 males, 3 females between the ages of 18-60) were asked to complete multiple tasks on my low-fidelity prototype to garner enough feedback to use for my next set of design iterations.